As a new online shop, you want one thing above all else: to make it as easy as possible for your customers to pay. Which payment methods you should offer depends on your target group, your products and where your customers come from.
In the Netherlands, iDEAL is the most commonly used payment method. However, offering iDEAL alone is usually not enough. For webshops, credit cards, Apple Pay, PayPal and Buy Now Pay Later via Klarna or Riverty, for example, are also important. Customers in sectors such as fashion and consumer electronics in particular like to choose Buy Now Pay Later. Fast mobile options such as Apple Pay, Google Pay or Tikkie payment links are also becoming increasingly popular, especially among customers who value convenience and speed.
Do you focus on business customers (B2B)? Then bank transfers or payments on invoice are often the norm. Payment methods such as Klarna Business or in3 can offer a solution here.
Other preferences play a role in international sales. Bancontact is important in Belgium, while SEPA direct debit and Sofort are popular in Germany. Worldwide, you can hardly do without a credit card and PayPal.
Choose a combination that suits your customers. Start with iDEAL, credit cards and PayPal, and expand with local payment methods as you enter other countries. Most payment providers offer a wide range of options, so you can get started quickly and adjust your payment options.